Joseph Ryan Consul brings over two decades of high-level brand leadership and market-building experience to Reef Without Borders. His career has been forged across Southeast Asia's most competitive consumer landscapes, directing major category portfolios for San Miguel Foods, Universal Robina Corporation, MoneyGram International, and RFM Corporation. He holds a BA in Legal Management from the University of Santo Tomas and post-graduate studies in Marketing at UST Graduate School.

For over a decade, the ocean has been both his sanctuary and arena. He has been an integral part of the Philippine Kiteboarding Association since its inception in 2013, helping build a national Tour that has run 40+ competitions across the archipelago. A certified kitesurf instructor and fierce advocate for coastal preservation, his years on the water have given him a front-row seat to the vulnerabilities of Philippine marine ecosystems.

At Reef Without Borders, Joseph channels this lifelong bond with the sea into leading the organization's brand strategy, donor acquisition, and corporate partnerships. He brings the same rigor, creativity, and energy to protecting Asia's coral reefs that he once used to shape its consumer landscape.